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author = "Luna, Paula"
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Going with the consumer towards the social Web environment : a review of extant knowledge

Description : The social Web environment cannot be explained without taking into account the use made by consumers of the web technologies in the field of e-commerce. Starting with a systematic background of the growing body of research on marketing and consumer behaviour on the Web; this article presents a criti...
Repository : Repositori institucional de la UOC, O2
Language(s) : Old English
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Found 1 documents, displaying page 1 of 1