Results
author = "Rodríguez-Ardura, Inma"
Playing cat and mouse : consumer empowerment and marketing interaction on the net
Description :
Peer-reviewed
Repository :
Repositori institucional de la UOC, O2
Language(s) :
English
Future trends of the World Wide Web in the food and beverage sector in Spain
Description :
Extended abstract.
,
Resum extens.
,
Resumen extenso.
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Old English
Recruitment advertising and corporate image : The HRM-marketing interface
Description :
Extended abstract.
,
Resum extens.
,
Resumen extenso.
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Old English
Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along time
Description :
Despite the important benefits for firms of commercial initiatives on the Internet, e-commerce is still an emerging distribution channel, even in developed countries. Thus, more needs to be known about the mechanisms affecting its development. A large number of works have studied firms¿ e-commerce a...
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Old English
Factors influencing the evolution of e-commerce : an empirical analysis in a developed market economy
Description :
Peer-reviewed
Repository :
Repositori institucional de la UOC, O2
Language(s) :
English
The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?
Description :
Abstract.
,
Abstract.
,
Abstract.
Repository :
Repositori institucional de la UOC, O2
Language(s) :
English
Exploring new criteria to design materials for online education
Description :
Peer-reviewed
Repository :
Repositori institucional de la UOC, O2
Language(s) :
English
Going with the consumer towards the social Web environment : a review of extant knowledge
Description :
The social Web environment cannot be explained without taking into account the use made by consumers of the web technologies in the field of e-commerce. Starting with a systematic background of the growing body of research on marketing and consumer behaviour on the Web; this article presents a criti...
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Old English
Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campus
Description :
This article reports on a project at the Universitat Oberta de Catalunya (UOC: The Open University of Catalonia, Barcelona) to develop an innovative package of hypermedia-based learning materials for a new course entitled 'Current Issues in Marketing'. The UOC is a distance university entirely based...
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Old English
Internet press releases : informative or manipulative?
Description :
Una anàlisi de la difusió voluntària de dades o la seva gestió discreta en els Comunicats de Premsa i la importància de la presentació de resultats anuals. L¿exemple del context espanyol: cost de regulació i litigi.
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Un análisis de la difusión voluntaria de datos o su gestión discreta en los comunicad...
Repository :
Repositori institucional de la UOC, O2
Language(s) :
Undetermined