Author(s) : Pereira, P. A. , Fontes, Fernando A. C. C. , Fontes, Dalila B. M. M.

Description : We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing fo...

Repository : RepositóriUM - University of Minho Institutional Repository

Language(s) : English

Author(s) : Pereira, P. A. , Fontes, Fernando A. C. C. , Fontes, Dalila B. M. M.

Description : We report on the development of a Genetic Algorithm (GA), which has been integrated into a Decision Support System to plan the best assignment of the weekly self-promotion space for a TV station. The problem addressed consists on deciding which shows to advertise and when such that the number of vie...

Repository : RepositóriUM - University of Minho Institutional Repository

Language(s) : English