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• (author = "Venter, Elmar R.")
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Loyalty programmes : defer revenue or provide for costs?

Author(s) : Venter, Elmar R.
Description : The purpose of loyalty programs is to develop a long-standing customer relationship between the supplier and the consumer and to increase sales. There are the following two opposing views on how loyalty programs should be accounted for: 1. Credits granted to customers in a customer loyalty program c...
Repository : University of Pretoria Research Repository (UPSpace) , View repository documents
Language(s) : English
Subject(s) : Accounting interpretations , Accounting policies , Loyalty programs , Cost accounting , International Accounting Standards Committee Statements , IAS 18 , International accounting standards , Customer loyalty programs
Publisher(s) : South African Institute of Chartered Accountants
Contributor(s) :
Source(s) :
Publication Date(s) : 2008-05-05