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Mobile Customer Relationship Management : A study of barriers and facilitators to mCRM adoption

Author(s) : Belachew, Yohannes , Hoang, Amanda , Kourieh, Joseph
Description : Managing customer relations had become a necessity for companies who want to succeed in today’s customer oriented market. New systems are developed that allow firms to manage and govern their relationships to the customers. These applications are called Customer Relationship Management (CRM) Systems...
Repository : Publikationer från Högskolan i Jönköping , View repository documents
Language(s) : English
Subject(s) : mCRM , CRM , mobile technology , mobile CRM , customer relationship management , Informatics , Informatik
Publisher(s) : Jönköping University, JIBS, Business Informatics , Jönköping University, JIBS, Business Informatics , Jönköping University, JIBS, Business Informatics
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Publication Date(s) : 2007-01-01